Levi Li and Una Wei are founders of LxU. Both graduated from the department of Advertisement Design at Communication University of China, they founded LxU together in 2011 . LxU is one of the first studios specialized in information visualization and Motion graphic in China. They have collaborated with world-famous enterprises such as Mcdonald’s, Alibaba, Google, NewBalance. In 2016, they created LxU Lab in collaboration with universities to promote design practice. They are also members of selection committee for Golden 4A Award, One Show Creative Young Talent and China Content Marketing Awards etc.